Lamborghini to stop selling so many cars… wha?
Hidden deep behind the registration-required walls of Automotive News is a piece in which Lamborghini CEO, Stephan Winkelmann, says he has decided not to top last year's global sales of 1,592 cars, according to AutoWeek. The company's production capacity is currently 2,000 units/year. After years of selling only one model, the Italian exotic automaker will soon have three in its stable. Winkelmann's plan is to build up ties with the company's dealers and customers, especially in the U.S. where Lamborghini doesn't even rent office space. Two more dealerships are expected in the U.S. soon along with another 13 worldwide, which would bring the company's total to 80. Lamborghini earned a profit of $4.8 million last year, which it expects to achieve again in 2006.
Reader Comments (Page 1 of 1)
Joshua 11:06PM (12/18/2005)
4.8 million? that's all?? I bet the average Lambo customer makes more than that a year.
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geotpf 11:06PM (12/18/2005)
To be fair, that's more money than GM made. :-P
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beanspants 11:06PM (12/18/2005)
The 4.8 mil is no big deal, but the only $3000 profit markup on a $300,000 car is huge! GM marks up Tahoes and Suburbans more than that!
I guess that means you can call a Lambo a great value!! Most stuff sold, for reference, has a 5-50%+ profit mark-up.
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fernan 11:06PM (12/18/2005)
i wonder if VW spent 30 times that to develop those cars...
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Quills R. Optional 11:06PM (12/18/2005)
I'm certain the only economic parameters Lambo have are: Don't loose too much! VW didn't buy Lambo because they want to make lots cash.
3: You can bet they make more than $3000 on each car. The profit from the cars have to pay for all the other stuff at Lambo, from support personell to buildings to development of new cars.
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