With October generally shaping up to be a crappy month for the industry (sales are down about 25% from July levels), GM's director of worldwide sales Paul Ballew is saying that the company will remain committed to its Total Value Pricing plan. Says Ballew, "People want to hook onto that pricing element; it's more than that." Considering that customers have been hooked using the "pricing element" so long, it remains to be seen if they can be weaned-off that selling point. My guess is that the next two months will present quite the challenge to this commitment.
GM is also expressing concern for the condition of the economy. CEO Rick Wagoner states, "We certainly are viewing (the economy and the automotive market) today vs. six months ago with considerably more caution."

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