"The Hire" film series comes to an end
Since 2001, BMW has worked with Hollywood talent to produce a
series of short films called "The Hire." This innovative marketing approach has won critical acclaim, and will be
ending on October 21, 2005. The films featured Clive Owen as a driver-for-hire in a series of sticky situations.
Several star directors, like John Woo, Ang Lee, John Frankenheimer, Tony Scott, and Guy Ritchie, lent their talents to
create these action packed shorts that feature BMW's product line. The current series focuses on the BMW Z4 roadster,
but Season 1 also featured the BMW Z3, 740i, 540i, M5, and X5. BMW has also released a collector's DVD that will
feature all eight films. BMW may continue their film project with a new series, but this is speculation right now. If
you've never seen these films, do yourself a favor and check them out at the read link. 'Star' is probably one of
my favorites, both for comedic value and the stunt driving.
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Reader Comments (Page 1 of 1)
GC 10:45PM (12/18/2005)
SOmetimes, when I am bored, I put this DVD just to listen to the engine sounds in the 740i and the 540i during chase scenes.
Music to my ears!!
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Tal Danzig 10:45PM (12/18/2005)
Ending now? The last of the films were made in 2002, so the project has effectively been "dead" for three years.
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Dave 10:45PM (12/18/2005)
I checked their website a month or so ago hoping to see something new but as #2 said, it's been dead for a while. Nevertheless, it was an innovative marketing move for BMW and makes for enjoyable viewiing for gearheads. The Star is classic and unless you realize the connection between Madonna and Guy Ritchie, you may scratch your head when you look for her name in the credits and find it missing.
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culture.detox 10:45PM (12/18/2005)
so glad I got these on DVD. its looks even better on a 93 inch screen =)
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Sam 10:45PM (12/18/2005)
If you want the other episodes, just replace the title in the url wit hthe older episode. No need to buy the dvd.
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Maurice Turner 10:45PM (12/18/2005)
BMW will ship the DVD to you for only $4 (or free if you own/lease a BMW)! That's got to be one of the best deals I've seen in a while.
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torcik 10:45PM (12/18/2005)
It's too bad they don't make a feature length movie with a cool looking Brit who drives a fast BMW or Audi for hire. It should include lots of impossible chase scenes and plenty of kung fu fighting
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Galley 10:45PM (12/18/2005)
Just buy the DVD; it's well worth the $4 shipping charge.
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Mark 10:45PM (12/18/2005)
Can anyone send me the videos please? I had forgotten to download them! Send to ngmingtong@yahoo.com.sg
If you don't mind, you should upload it on servers like www.uploadr.com
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Brent hartwig 10:45PM (12/18/2005)
were can you find it for sale?
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Peter Dollack 10:45PM (12/18/2005)
Does anyone know where i can download all teh films or buy a dvd with them on it?
thnx
Pete
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