Jed Connelly, Nissan North America's VP of Sales and Marketing, told Ward's Auto that despite the Titan missing its sales target of 100,000 units for the second year in a row, the company remains committed to the competitive full-size truck segment. Nissan sold 91,296 Titans in its last fiscal year and admits that the employee pricing programs of the Big 3 has pulled a lot of people out of the marketplace early.
Regardless, Connelly makes it clear that Nissan is committed to the Titan, even hinting at possible diesel and heavy-duty versions in the future. He also acknowledged that the third gen. Toyota Tundra will be a major competitor in the segment, though he's glad the Titan arrived ahead of it.



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