There is no doubt the 2006 Zephyr is a very important car for Lincoln. And to make sure it gets the proper attention, Lincoln is launching an innovative advertising campaign called "walking ads". These street-level motion picture ads are 60-foot-long sequence of high-res images that appears as 15-sec motion pictures from the viewpoint of pedestrians walking by. The company responsible for this campaign, Submedia, has been selling these modern-day zoetrope ads in subway tunnels in NY, Atlanta and Philly since 2001. In fact, GM used them when they launched the H3 Hummer in June.