• Oct 7, 2005

There is no doubt the 2006 Zephyr is a very important car for Lincoln. And to make sure it gets the proper attention, Lincoln is launching an innovative advertising campaign called "walking ads". These street-level motion picture ads are 60-foot-long sequence of high-res images that appears as 15-sec motion pictures from the viewpoint of pedestrians walking by. The company responsible for this campaign, Submedia, has been selling these modern-day zoetrope ads in subway tunnels in NY, Atlanta and Philly since 2001. In fact, GM used them when they launched the H3 Hummer in June.



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    • 1 Second Ago
  • 11 Comments
      • 9 Years Ago
      Regretably, SmellzFishy is probably right... Ford has wholesale neglected the Lincoln brand. I read an article recently that said that not even livery and limo companies want the Town Car anymore... It's that old and "out." There's increasingly no future for vehicles like the Navigator, and the Mark LT is a bald exploitation that the market won't fall for... It's sad. I have fond memories of Lincoln. They were always the only car my beloved late uncle would buy. But in the minds of the public, Lincoln is worse than done, it just doesn't exist. I have no idea what a Lincoln is. For a while, it looked like the LS would define the brand, but is was yet another asterix in the miserable Detroit marketing history. I'm sure the Zephyr (what a terrible name for a contemporary automobile) is a good car. Stops, goes, runs well, and is comfortable. But in a market full of fantastic options, even if some of those other options are also based on more pedestrian vehicles themselves, it's not good enough to just be "OK" when you've got no image. The Zephyr won't win any single category in its genre: performance, quality, value, looks, comfort... I never thought I'd say this, but Ford is probably better off killing Lincoln and plowing the resources needed to rejuvenate its image into the continuing rescuing of Jaguar. It has a better chance of success...
      • 9 Years Ago
      It's got potential, but the question is: Will Lincoln let this 'rot on the vine' like the LS?
      • 9 Years Ago
      #2 is a PHONY post and NOT by the real iQuack. It's very easy for some asshole to use your name on this non-registration blog. Be warned! I like this car. It will be a good car because it's a Lincoln, not because it's based on the Mazda 6. It's because of Ford that Mazda is doing well, not the other way around. Kudos to Ford on their Mazda 6 and the anticipated success of the Fusion/Milan/Zephyr lineup. This is just what they need right now.
      • 9 Years Ago
      If it was not for Jaguar, Ford could pursue making the Lincoln brand desirable again. They will try to compete with cars similar to Acuras, but the problem is, lincoln is normally a very conservative brand, and the Acuras' vehicles are more exciting and dynamic. Because of Jaguar, Lincoln is up a creek without a paddle.
      • 9 Years Ago
      Garris: If you want to cry over Lincoln's wasting away, I'll join you in the tears (see site below): http://www.1motormart.com/gallery/48linc02.jpg
      • 9 Years Ago
      I'm not blaming Jaguar, but seing as they are both companies that sell conservative luxury vehicles it creates a conflict of interest. there is no reason why they cannot take lincoln in a sportier direction and go after Cadilac and BMW, while making Jaguar a cushy ultra luxury brand, but Ford won't. The costs of RWD is not at issue at premium marques, yet Ford is still unwilling to Pursue it, they just rebadge Ford vehicles (did they forget about the Cadillac Cimeron?). I blame Ford for ruining what was once a great brand and not even attempting to revive it.
      • 9 Years Ago
      md, Don't blame Jaguar. All these divisions are run by people who make a ton of money to come up with plans for these automakers and execute them successfully. Ford failed both Lincoln and Jaguar, not due to the presence or distraction of one to the other, but because the people who were responsible failed in their jobs, the Ford company is dysfunctional and doesn't allow them to succeed, or both.
      • 9 Years Ago
      I hope that ad effort is better than the bland and nearly invisible print ad campaign. I also can't believe, given the somewhat conservative and baroque styling and the far from powerful motor, that the print ads are pushing this as a sports sedan.
      • 9 Years Ago
      Will probably be a good car because it's based on the Mazda 6s, but won't generate enough excitement to make Lincoln a popular brand. Best use for this car is to give Lincoln dealers an affordable vehicle to sell in enough volume so the redundant Mercury brand can be killed.
      • 9 Years Ago
      Just another bland sedan.
      • 9 Years Ago
      people don't realize that some people in cities who take public transportation DO also own cars (it's clearly cheaper to pay your $4/day to ride the train downtown than the $12+ to park plus gas). I've seen the current Target one here in Chicago and I think it's neat. Missed out on the Hummer one, but not like I was in the market for a Hummer anyway. haha.