There is no doubt the 2006 Zephyr is a very important car for Lincoln. And to make sure it gets the proper attention, Lincoln is launching an innovative advertising campaign called "walking ads". These street-level motion picture ads are 60-foot-long sequence of high-res images that appears as 15-sec motion pictures from the viewpoint of pedestrians walking by. The company responsible for this campaign, Submedia, has been selling these modern-day zoetrope ads in subway tunnels in NY, Atlanta and Philly since 2001. In fact, GM used them when they launched the H3 Hummer in June.
Posted Oct 7th 2005 11:00AM