• Oct 6, 2005

Ready for some automotive industry soap opera?

Last month, VW announced the switching of posts between the then VW North America head Len Hunt and Bentley's numero uno Adrian Hallmark. Apparently unhappy with sagging sales in the U.S. market, Wolfsburg decided to bring in Hallmark to turn things around.

Now, less than a month after the announcement, out comes the news that Len Hunt has resigned from Volkswagen AG for good. VW did not provide any details on Len's departure other than the standard "left to pursue outside business opportunities"...but it makes you wonder if Len "True Brit" Hunt just couldn't swallow being replaced by the 7-years-younger Adrian Hallmark. What will happen next? Nobody knows…but we'll be watching.

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    • 1 Second Ago
  • 3 Comments
      • 9 Years Ago
      Hey, at least with Hallmark you know corporate cared enough to send the very best to NA. :) Apparently, this is a Hallmark moment. Anyone want to send Len Hunt a sympathy card?
      • 9 Years Ago
      Message to VW. Stop worrying about Retail Sales Excellence and Ready Set Go(two failed programs that Len Hunt green lighted). I was and am personally involved in both programs. VW is so worried about dealer process and procedure, that they forgot to bring products that VW NA needs to be competitive. These products are already in production around the world right now! It makes no sense not to have Polo's, Tourans and a small SUV in our line up(I am well aware of the upcoming Bedouin, but we don't even have the A5 golf yet!). Plus, diesels should be in everything! Just because California and NY can't sell them yet, the rest of us can! Can you imagine a V6 diesel Touareg or Minivan! Lastly, how does Mazda introduce a true Minivan to North America(which is currently on a stop sell notice due to they can catch on fire!) before VW, who are world leaders in this class! A diesel Touran in North America would be a home run. Toyota, Honda and Hyundai care about one thing: Product! Build it and the rest will take care of itself. If Hallmark is the product guy everyone touts he is, we are in for a good run. If not, dont't send anyone.
      • 9 Years Ago
      Len is taking over KIA of North America! It will be interesting to see how he performs with this still young brand.