Jay Spenchian, General Manager Saab USA, posted his "state of the brand" speech on the GM blog. Delivered at the 23rd Saab Owners Convention (23rd! Now that's brand loyalty!), the speech has a few interesting tidbits.
Saab sells about 130,000 vehicles annually, about 40,000 of them in the U.S. GM's "action plan" for the brand includes "maximizing product development investment" and "distilling Saab's brand essence," while implementing manufacturing strategies that "minimize the impact of currency fluctuations." Reading the corporate tea leaves, that sounds like moving some manufacturing out of Europe (high labor costs and expensive currency vs. the U.S. dollar), and more badge engineering on common GM platforms.

If it means more cars like the 9-3 (pictured), maybe that's a good thing.




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