In the United States, Lexus has shown the hometown boys how the luxury dealership experience is done. Its models for customer service weren't Cadillac or even BMW, but rather the Four Seasons and Tiffany & Co. Upon its return home to Japan, the hometown hero brings a showroom experience specifically designed to cater to picky Japanese drivers. Its first Japanese dealership is a study in marble, horticulture and narcissism — full length mirrors allow drivers to experience how great they look in their soon-to-be-new car.
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