Edmunds August sales forecast – Domestics dive, Asians ascend

Sure the month isn't over yet, but that hasn't stopped Edmunds from predicting the outcome of August's sales. Its best guess is that the employee discounts offered by domestic automakers have lost their effect while the Japanese continue to gain ground without them. I'll spare you most of the nitty-gritty numbers, but basically GM, Ford and Chrysler will see sales rise in August compared with the same month last year but fall compared with last month's sales. Out of the three, only Ford will see its market share rise over last month, up to 19.3% compared to 18.9% in July. Honda, Nissan and Toyota, meanwhile, are expected to see sales rise well above what they were last year in addition to eclipsing their sales last month. Market share for all three Japanese market share is expected to rise as well, with Toyota hitting a record 14.7%. As a final sucker punch to the gut, market share of the Big 3 will fall from 61% in July to 55.5% in August.
Hit the link for the nitty-gritty numbers.