• Aug 18th 2005 at 1:00PM
  • 23
We all know that GM has serious beef with Chinese auto maker Chery. GM is suing Chery over the QQ (shown), a mini car that GM claims Chery copied from GM-Daewoo's Matiz, which GM currently sells as the Chevrolet Spark in China. So far, the court battle hasn't gotten anywhere as GM has failed to produce any evidence on how Chery gained information about Spark's appearance by illegal means. To add insult to injury, according to recently-released sales data, during the first 7 months of 2005, Chery QQ sold 61,633 units compared to Chevrolet Spark's 15,912 units, out-selling the Spark nearly 4 to 1. In a crowded segment with 20 different makes including the likes of VW Polo, Buick Kaiyue HRV and Fiat Palio, how did Chery QQ manage to rise to the top and control a dominant 18.72% of the market share within only two years since its introduction? If you would suspend your judgment on the alleged IP infringement issue, we have a detailed analysis that will show you exactly how…

  1. Design: QQ?s modern appearance satisfies its target customer?s (China?s youth) need for self-expression.

  2. Safety: QQ continues to improve its safety features ? introducing front driver and passenger airbags as standard features on its ?Super 05? model.

  3. Technology: Chery deployed a wide array of technology developed for its mid to high-end models on the QQ, giving the customers great bang for the buck.

  4. Cost: Priced at $3,600, QQ is $1,000 cheaper than the Spark. The good fuel efficiency and cheap parts makes QQ cheap to maintain.

  5. Efficiency: Its miniature size makes it easy to park in China?s crowded streets yet its interior offers reasonable room.

  6. Quality: Through continuous improvement, QQ has earned the consumers? trust. In a 2004 J.D. Power quality study, QQ recorded 20% less issues than its competitors, placing it first in the segment.

  7. Marketing: Using unconventional marketing tactics such as producing QQ-inspired driving music further separates QQ from the pack.

Chery WOW smallHaving said all that, what would you do if Malcolm Bricklin decides to bring the 2nd-gen QQ, WOW (shown on right), to his Visionary Vehicles showrooms and sell them for less than $4,000?

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    • 1 Second Ago
      • 10 Years Ago
      i don't know where you got these craps from, but first of all, it is not owned by the government, the Chinese government doesn't ban the cars, but they don't encourage the cars either, for god's sakes. and are you people blind? this car is DIFFERENT from the chevrolet spark. the only reason GM is suing is because they are afraid of the competition, they have lost billions of dollars last year, they can't stand the competition, they are just trying to prevent Chery from entering the market for as long as possible. and you have no right to comment about China, cuz you guys don't even know China, maybe there's something called BRAINWASHING that you guys haven't heard of, and you know what, it is done by every government, regardless of communist or democratics.
      • 10 Years Ago
      Even if the 2nd-gen QQ is out, it won't be exported to the US, why? You cannot meet the crash-testing requirement with Chery's engineering, nor will the price be as cheap as "Stripped to bare" Chinese market version, as the dual airbags and side airbags double the price. Throw in the 10 year/100K warantee cost of a car believed to be less reliable than a Daewoo, and you see why it won't be here. The B-Segment car is the bare minimum you can have on the US streets.
      • 10 Years Ago
      Watch out, GM! Chery's comin' to town. Malcolm has already lined up the dealers with money in hand. Why do you think GM is trying so desperately to sell various models at the lowest prices possible (vs. employee pricing, et al)?...Not only to eliminate overstocking, but to see if they can still be competitive next year when the bomb is dropped; and sleek little Cherys start rolling around the neighborhood in the good ol' U.S.A. It's the VW of the 21st Century. When is the last time you spent under $4000 per car? YIKES! Yugo can't even compete (like it ever could, hehe). I'm a dorky kid and I love dorky cars. This has even got mainstream Toyota Scion beat. Can hardly wait to see them lined up outside of WalMart. I want one!
      • 10 Years Ago
      If or when the Chery automobiles come to the US, BOYCOTT THEM! I don't care if they sell them for $1000. I still wouldn't buy them. It's about principles and ethics, and the country of China clearly doesn't know what these definitions mean. The market economy is driven by creativity and innovation. China has done nothing but hurt the integrity of free trade with their blatant copies of electronics, cosmetics, pharmaceuticals, consumer goods, and automobiles from other companies. If the Chinese government doesn't wish to protect the integrity and ethics of free trade, then the US government should ban all Chinese cars from being imported here.
      • 10 Years Ago
      I wonder if the chery copy of the chevy is made in the same way knock off golf clubs are made. day shift makes the top of the line $400 golf club, and the nightshift, using the same molds, makes the cheap knockoff to be sold in Walmart for $50.
      • 10 Years Ago
      Chevy, Chery. I don't care who makes it. It's still a dorky looking car.
      • 10 Years Ago
      Was this advertisement sanctioned by Chery or Malcom himself?
      • 10 Years Ago
      The "detailed analysis" portion reads just like what you'd find in a brochure.
      • 10 Years Ago
      Lu must have picked up these selling points at the dealership when he bought his new Chery QQ...
      • 10 Years Ago
      Do we know if Chery is subsidised by the Chinese government? And if so, how heavily? Cuz it would make sense that a quasi-communist country would offer heavy incentives to people buying "the people's car". And as far as the IP rape-age goes...that'll never go anywhere. Not if GM is trying to sue "the people's car company" in the people's republic. They may as well drop it. China is certainly not known for their fair and open legal process.
      • 10 Years Ago
      GM claims that they QQ and Spark are so similar that most parts are interchangeable. Any independent verification?
      • 10 Years Ago
      > day shift makes the top of the line $400 golf club, and the nightshift, using the same molds, makes the cheap knockoff to be sold in Walmart for $50. No, Chery obtained the plans and technical files of all Daewoo vehicles via illegal means(probably an insider bribing) during Daewoo's bankruptcy proceeding, before the GM take-over. This is why Chery was able to put together exact copys of Daewoo vehicles Matiz(QQ) and Magnus/Verona(The Son of Orient) so quickly. The good thing is, Chery still doesn't understand how those Daewoo vehicles they build were designed, and Daewoo is quickly phasing out the copied vehicles with newer vehicles, which will be better protected unlike the prior generation models.
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