When Avenue A/Razorfish won the opportunity to work the Mercedes AMG website, Scott Preacher, the agency's client director, took the project to heart. Preacher is an avid AMG enthusiast and it shows in the work his firm has produced. The site certainly elicits emotion, with the artful presentation of their product and a level of interactivity that draws you deeper into the site. Since the redesign, site traffic has doubled without any additional site marketing. That is pretty impressive. It caught our eye, so check it out.
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