Besides the plan to increase sales by 25% over three years to 4 million units, there are a few interesting tidbits in this latest news. The US is clearly a profitable market for Honda. We are sure they have not had as much success as they would like, however. Plans for the US now include the release of the Fit subcompact next year, as well as no 'altruistic' price increases for our market. It is funny that Toyota's 'strategy' is mentioned and refuted with the absurd comment, "We don't decide on pricing with other companies in mind." Takeo Fukui, Honda's president, probably didn't mean it that way, but it is still humorous to interpret incorrectly. News of the Fit has been flying around for some time, but it is certain with the inclusion in Honda's latest three-year plan. Their goals also include increasing production capacity, fuel-cell development, hybrid development, and a goal to be the most fuel efficient line in the world. Knowing Honda, they will succeed.


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