Ford will start recommending that owners of its vehicles use fuel from BP. The suggestion will come via a printed statement on the gas cap, which of course isn't visible until the owner has already begun the fueling process. Such a recommendation would make more sense if there were a technical reason for it, but that doesn't seem to be the story here. At least the Top Tier standard, developed by BMW, GM, Honda, and Toyota, aims to specify gasoline that's of a higher grade than the EPA minimum standards, where as Ford appears to be trying to hitch their marketing wagon to a petrochemical company that's trying to appear "green".
Posted Jul 4th 2005 1:00PM