Outside the U.S., consumers know the Ford Everest as a small SUV. By 2007, those in the U.S. will know it as the biggest SUV that Ford builds. The Excursion will go extinct (that would be a good name for a Ford SUV, just kidding) and the Everest will replace it as a long-wheelbase Expedition. Trademark filings also show that Lincoln will go after the Suburban-based Cadillac Escalade ESV with a Navigator L build off the new Everest platform. Big SUVs are still en vogue at Ford.
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