While I don't really foresee a big backlash against Toyota due to misfortunes of GM and Ford, I also don't see either company failing anytime soon. They'll be going through a lot a "readjustment" changes, but not disappearing. I believe that Toyota is using this as a guise to raise their prices in the U.S. to better realign profits with the dropping dollar. Honda already said that it could be seen as price manipulation, and rumors of price signaling have been floating around. If you need to raise the prices on your new models, then do so, just don't spin it so it looks like you want to lose sales to help your competitors.