The 2006 Mitsubishi Eclipse marketing machine is shifting into first gear and "Driven to Thrill" is the new tagline. Mitsubishi is aiming the first TV spots during the finales of some of the most watched shows. Viewers of Desparate Housewives, 24 and Two And A Half Men get to see the first commercials and the automaker spent a pretty penny to run the spots. We wonder if that's the reason two Mitsubishi advertising executives jumped ship a few weeks ago.

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