"Jennifer" is an endangered species within the walls of Ford dealerships and the automaker thinks the new Fusion is perfect bait to get her back. "Jennifer" is a fictional customer dreamed up by marketing research. She is a 32-year-old teacher in Austin, Texas, married and thinking about starting a family. Ford hopes that their renewed interest in cars, and marketing them correctly, will help turn the tide of eroding sales. The Fusion was tailored for "Jennifer".

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