Subaru is looking to sell 10,000 vehicles to fleets this year including the new B9 Tribeca. That equals about 5% of the 200,000 expected sales. That is still a low when compared to the 20% many other automakers add to the fleet mix. Subaru is placing more products in fleets to raise familiarity to their vehicles, especially in the South where buyers don't normally think about owning an all-wheel drive vehicle.

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