Ford is introducing the 2005 Lobo Edition designed exclusively for the Latino market. Ford will use Latino music celebrity Pablo Montero in advertising for the truck. The F-150 Lobo is based off the STX series and adds a few distinctive elements like a billet grille, monochromatic design and unique 17-inch aluminum wheels. The Lobo Edition gets specific badges that include a wolf (lobo means "wolf" in Spanish) and is only available in 4x2 powered by the 4.6-liter V-8. The truck debuts in Texas during Cinco de Mayo.