Jim Mateja does some reporting into why Pontiac turned to a second popular TV show for a product placement. While the Oprah G6 move was widely praised, the car didn't sell. The barely noticed Solstice stunt on The Apprentice was to drive potential buyers to sign-up to buy one of the first 1,000 Solstice's to run off the assembly line. Our guess is the Solstice ploy will work better because all indications point to it being a remarkable vehicle. And in the end that's all that really matters. We also talked about last night's episode of The Apprentice and the Solstice over at TVSquad.

From Our Partners

You May Like
Links by Zergnet
Share This Photo X