AIADA's Frank Giovinazzi takes on the new "Think.Feel.Drive" campaign by Subaru and its importance to the automaker as they launch their most radical vehicle ever. The B9 Tribeca SUV will receive a whole new treatment from a New York ad agency. Their target market is called "inspired pragmatists." I wonder who came up with that one. But it is accurate. I don't remember the last Subaru slogan, but I did remember Lance Armstrong. So bicyclists probably know about Subarus, but does the guy who is looking at a Grand Cherokee know there is a Subaru coming out to compete with it?


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