AIADA's Frank Giovinazzi takes on the new "Think.Feel.Drive" campaign by Subaru and its importance to the automaker as they launch their most radical vehicle ever. The B9 Tribeca SUV will receive a whole new treatment from a New York ad agency. Their target market is called "inspired pragmatists." I wonder who came up with that one. But it is accurate. I don't remember the last Subaru slogan, but I did remember Lance Armstrong. So bicyclists probably know about Subarus, but does the guy who is looking at a Grand Cherokee know there is a Subaru coming out to compete with it?


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • Share This Photo X