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VW Ad
The worlds of car advertising and reality collide with the recent television commercial for the all-new Volkswagen Jetta. The joke of the commercial has an older 20/younger 30-something driving potential clients to the airport. Obviously the most important of the three clients reaches over to check the scores on the Jetta's radio only to be greeted with a high volume blast of thrash metal. However, as a smart Autoblog reader mentioned, the Jetta's stereo turns on with the previous selection on a low setting to prevent exactly this sort of moment. Who at the ad agency has the job of checking out the product they're working with?

Thanks for getting us thinking Ryan!



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  • 25 Comments
      • 9 Years Ago
      Pitch & B... thanks alot! I didn't think anyone would have known! I've heard some of the Kings of Leon before, don't know why this song didn't click with me.
      • 9 Years Ago
      Casey - Its a song off a band called Diecast's newest CD. The song is called "Rise and Oppose" I believe.
      • 9 Years Ago
      I agree with David, it does make the driver look like a fool that can't even twist a knob, doesn't know his own car. This ad would fit better on the Scion stock stereo. If you mute it and then turn off the car, the mute is turned off so it goes to the previous level when starting. You can't mute it and then turn the volume down and it's button controlled not a knob so you have to just keep jabbing at it. Just about the only flaw on this car...
      • 9 Years Ago
      Hmmm...i'll see if you can set the level.
      • 9 Years Ago
      waste of space or a slow day @ autoblog, either way this post stinks. I'll take these type of commercials any day, especially if it draws attention to the "actual" features by our "smart" readers. these are cool spots, right on target, just wish they hit me a little harder with the new design. Maybe it will grow on me.
      • 9 Years Ago
      You mean I can't blast my passengers with the radio? That's why I wanted this car! Now I'm not going to get the JETTA. Seriously though, so what? The sound system is something that anyone can easily update. Besides if that's what you're looking for, don't buy the car, buy a stereo system. As far as the ad goes, it looks like somebody goofed. OR the people who made the ad were showing that this kind of thing WOULDN'T happen. Nah, they probably goofed.
      • 9 Years Ago
      That is a tough comparo, i'm actually comparing the new design to my expectations of the new design which in my mind were not satisfied( i know wah wah, i;ll get over it), which i also understand is inherently and inarguably unfair. Just think the spots are cool as is, thats all. And w/o this post you coulda spent 5 more minutes on that Breathalyzer guy, ya know put in a funny picture of something. I'm happy otherwise i wouldn't be writing to tell you when you slip up a bit. cheers
      • 9 Years Ago
      wouldn't a smarter ad be: Young exec is driving to pick them up headbanging away. Quickly turns off radio to let them in. Then when the guy goes to reach for the dial it goes to slo mo, young exec is freaking out, eyes bulging, then the music comes on quietly as he turns the dial to get the scores. VW - Smarter than you are.
      • 9 Years Ago
      it also says the owner is an idiot. I don't think its a big deal and the idea is a great one. the premise is just not based on fact
      • 9 Years Ago
      Hey, who does this song?
      • 9 Years Ago
      Andy, Are you saying their commercials are better than their design? slow day? 2 garage features? 20 posts. man. what must we do to make everyone happy?
      • 9 Years Ago
      Agreed with Bryan. Quibbling about something like that misses the point of the ad. It tries (rather successfully too) to identify with their younger audience's desire to succeed w/o compromising tastes and interests, ie growing up.
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