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Reader Comments for
Subscribe to this threadLutz's choice: Kill Pontiac or Buick?
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Ryan @ Dec 18th 2005 10:59PM
As nice as killing off Chevy sounds... the deal is that even with the crappiest products alive they would still be able to sell them BECAUSE they are Chevys. So really, it's irrelevant that you and I think the Malibu is heinous and was from the moment it dropped. If it has a bow tie on it, it's still doing better than any G6 in today's market. Customer's are less inclined to care about a products quality over label, especially among car buyers, AND as odd as it may sound, there are enough Americans who actually take great pride in owning and driving a Chevy. I'll give NASCAR the credit for that one though...
Also, I just wanted to drop a personal example: I sold a '91 Chevy Cavalier Z24 with 120K miles. I got more phone calls in 3 days from eager and excited shoppers truly "desiring" this vehicle... On the other hand, I sold a '97 Mitsubishi Eclipse GSX with all the right desireables, and didn't get anywhere near the same enthusiasm from shoppers. Instead I got people asking all the right questions... Timing belt, turbo, syncros, etc.
A majority of Chevrolet owners may not be "car people" but they do know exactly what they want, and they will continue to purchase Chevrolets only.