Brandweek.com takes on the car companies and how they've failed to maintain the importance of their brand identity. Many of our readers might not be shocked by the commentary of how stalwarts like Mercedes have lost their way but it is an interesting look at the waning importance of brand loyalty in the increasingly competitive car market.
- Most and least efficient car companies
- Fastest-depreciating cars in the United States
- Find and compare 2017 Models