Brandweek.com takes on the car companies and how they've failed to maintain the importance of their brand identity. Many of our readers might not be shocked by the commentary of how stalwarts like Mercedes have lost their way but it is an interesting look at the waning importance of brand loyalty in the increasingly competitive car market.



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • From Our Partners

    You May Like
    Links by Zergnet
    Share This Photo X