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chris @ Dec 18th 2005 11:02PM
Whoever wrote this didn't do their homework.
Maserati hasn't made a profit since 1990 while the licensing arm of Ferrari, a huge profit generator, has been sticking the name on everything from laptops to fountain pens.
This article was written by Luca Ciferri and first appeared
on the Automotive News Europe website
"Hoping to improve its balance sheet, sports car maker Ferrari is expected to approve Monday the spin-off of its loss-making Maserati luxury sports car subsidiary to Fiat group.
The move is seen as a preliminary step toward an initial public offering of Ferrari shares later this spring. Ferrari's IPO has been rumored for years, but chronic losses at Maserati have forced a delay in the company's plans to go public. Fiat group controls 56 percent of Ferrari S.p.A., which in turn owns 100 percent of Maserati.
Terms of the planned sale aren't available, but Fiat group is expected to pay Ferrari in cash for Maserati. Ferrari originally paid 15.4 million euros for Maserati when it bought the company from Fiat in a transaction completed in November, 1999. Maserati had been in the red since Fiat bought it from Alejandro De Tomaso in January, 1990.
In 2004, Ferrari-Maserati production surpassed 9,500 units, boosting revenues to 1.5 billion euros. That was up almost 20 percent from 1.26 billion euros in 2003.
Ferrari-Maserati lost 57 million euros in the first nine months of 2004, mainly due to the strong euro and heavy investments in Maserati. The combined company hopes to break even for the full year 2004. In 2003, it reported a 32 million euro operating profit.
Though Ferrari doesn't break out Maserati results, it is clear that, without Maserati, Ferrari would show a substantial profit.
Maserati production rose almost 60 percent to 4,600 units, a level which doesn't allow it to break event yet. The company made substantial investments to launch two new models last year, the new Quattroporte sporty sedan and the MC12 limited-edition supercar."