The little clip we gave you the other day of Volvo's Super Bowl ad was a hint. Space. Leave it to that wacky Virgin Group chairman, Sir Richard Branson, to give the winner of a new contest a trip into space when his first commercial flights start in the next two to three years. Estimated cost of said trip along with three days of pre-flight training is $200,000. Volvo and Branson bridge the gap between commercial space travel and the Swedish vehicles with a very rickety premise: He wants to make space travel safe and Volvos are safe. I don't care how you sell it to me; going beyond this earth's atmosphere is anything but safe. All info can be found at www.boldlygo.com.