Toyota's lux division has no if, ands or buts about staying the luxury brand leader in the U.S. for the fifth consecutive year in 2005. All four of their sedans are set for a redesign before the end of 2006. Lexus hopes to boost sales from 287,927 units last year to 350,000 by the end of the decade and hopes to do it with demand. Lexus spent less than $300 per unit on loan and lease incentives last year.

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