Well the new contest isn't that easy. But on GM's new FindTheMessage.com website people can try and string together words found on billboards across the country to form a message. We're guessing the message is nothing more profound than a new marketing take, but you still could win a new Corvette so we're filling you in. Each day a new word is revealed and we're assuming that these are real, as opposed to virtual, billboards in these cities. The last word will be unveiled Jan. 31. From the look of the website I don't know if it really does a great job of spurring interaction but on the message boards it seems people may have already cracked the code.
Update: AdRants has a great post about this campaign and it seems the creator of the website left the full message in the source code of the page. Hilarious.