Don't write off the Blue Oval quite yet. Ford Motor Co. reported a profit in the fourth quarter. For the year the company posted a net income of $3.5 billion compared to $495 million last year. Those famous financial "analysts" point to higher profits from the automakers financing arm and, of all things, better automotive sales. Remember this is with Ford cutting down on fleet sales and rebates. Maybe Mustang and Freestyle sales are helping. Even if the truck division still accounts for the majority of sales, the fact that Ford is no longer relying on tricky numbers alone to boost profits is a good sign. I've spotted plenty of Freestyles around Chicago recently and it's a bit better looking on the road. It's not hard to imagine with the new Fusion and a full year of the new Mustang, Ford could do even better in 2005.
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