OCC to sell more of its soul to Lincoln

OCC and Lincoln

Ever since this reality-TV craze put every type of customization/builder on TV, I cringe as the viability of the brands get smaller and smaller. The Teutul family is no different. I know, this is what they do… make custom bikes for money and those bikes are many times used for promotions. It's just getting phony (see the OCC video game review a few stories down if you want more proof).

Orange County Choppers have been commissioned to build a Lincoln Mark LT-inspired chopper to appear on their TV series on the Discovery Channel Feb 14 and Feb 21 at 10:00 pm ET/PT.

In a contrived BS statement about a truck that is nothing really but a nose and deck job on the F-150, Paul Teutul, Jr. said Were excited to partner with Lincoln on this project bike. We visited Dearborn to see the passion and detail that goes into developing a product like the Mark LT. I was inspired by what I saw and Im confident that the bike will reveal the true essence of the truck.  Ill have no doubt that the bike will be more passionate than the truck.

OCC LincolnThe OCC team also will build a custom glass trailer to transport the chopper with a Mark LT design theme. Then Lincoln will parade around the Mark LT chopper, the trailer and the truck to make a complete statement about Lincoln luxury. How a bike and trailer adds to the Luxury side of the equation, I dont know.

The F-150 is a solid truck, and the Mark LT, while breaking no styling boundaries, seems to be just as nice, but it just doesnt hit me where I live, if you know what I mean. The passion isnt there, and I believe passion is what you need to sell trucks in the $40,000 - $60,000 range.



Reader Comments (Page 1 of 1)








Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

Featured Galleries

  • 2011 Audi A8
  • 2011 Audi A8: Live from Miami
  • 2011 Chevrolet Cruze
  • 2011 BMW 5 Series sedan
  • Texas unveils new Vanity Plates
  • Spy Shots: Next-gen Buick Excelle for China
  • 2011 Cadillac CTS Coupe
  • Hyundai 2.4L Theta-II GDI
  • Ginetta G50EV and John Surtees at the Channel Tunnel
  • 2010 Toyota Land Cruiser
  • Review: 2009 Infiniti G37x S Sedan
  • Quick Spin: Superformance MKIII-R

AOL Autos

Find Your Next Car

Autoblog Video


Autoblog Green

Daily Finance

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum