There's an article over at the Detroit News about the time and money spent building the elaborate exhibitions at the annual car show in Detroit. Sure it's a semi-interesting read of one more behind the scenes aspect of the automotive industry, but it also got me thinking. I've been to a car show every year since I was 10. I can tell you of some of the coolest cars I saw but for the life of me I can't remember an exhibit that floored me on its own. Even if I remember that someone put a sports car on a wall sideways can I tell you what brand it was? Not really. Tons of rocks with a Jeep on top? Not that impressive. Does anyone think the presentation actually outweighs or even boosts the vehicles' impact?



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