Maybe I'm a bit harsh with this commentary by Peter Brandow that is on the Motor Trend site. The headline reads "Why The Broad Selection of Auto Brands?" But at no time in the column does the writer actually pose a hypothesis. The closest he gets is talking about certain types of buyers who will try new things and enjoy getting the best value for their money. But doesn't say these folks will try a Scion because of the looks etc. Or that these are the buyers who deserve more marketing pointed their way or that generate the niche brands. There seem to be no examples for his statements and I feel like I'm worse for having read it. And perhaps I'm more at fault for passing it on to our readers. I'd rather read how dealers think they can influence folks who come into their showroom or something that gets us behind the scenes.
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