• Nov 17, 2004

OK, you have to be most likely a child from the '80's or a Transformers nerd to catch my Autobot reference, but this UK commercial has a new Citroen C4 transform into a shuckin' and jivin' robot. When you click on the link, you will have to click "See the TV Ad" button on the bottom-left of the screen to play the commercial. Worth the effort.





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    • 1 Second Ago
  • 12 Comments
      • 10 Years Ago
      Is it me, or is the dance he's doing a nod to the Days Go By / Mitusbishi Eclipse video? http://boss.streamos.com/wmedia/capi001/dirtyvegas/daysgoby/video/daysgoby_100.asx?texttype=plain ...maybe?
      • 10 Years Ago
      Interesting. From a creative perspective this ad does not do much to sell the car. What does a transformer have to do with a hatchback? not sure... also interesting to see that this ad is filmed in Vancouver. With the French so fiercely protective of their culture why are they going oversees to get their creative ad work done? Same reason Hollywood does..more baguette for your buck.
      • 10 Years Ago
      Erik, yeah, these Transformers rock! Action HQ has a good selection of the Binaltech die-cast versions: http://www.action-hq.com/cgi-bin/action-hq/scan/fi=products/st=db/tf=category%2Cdescription/co=yes/sf=category/se=Transformers%20Exclusives/va=banner_image=/va=banner_text=.html?id=iVNeQbG4 but yeah, this is a very popular line with collectors and car enthusiasts alike. so far, they have a Mustang, WRX, Corvette, Viper, Viper Coupe, Jeep Wrangler, and coming soon an S2000.
      • 10 Years Ago
      tr, thanks for pointing me to the die-cast metal models. Especially since the red RX-8 is available in metal. Now I'm going to be out $54 plus s + h. unrelated side note: I think the last die-cast metal toy I had was a Transformer, a white Porsche 911. "Jazz".
      • 10 Years Ago
      I didn't like the commercial. Not making sence.
      • 10 Years Ago
      Erik, what a coincidence? the RX-8 (Meister) is the real name of the Transformer known as Jazz. the whole story behind the Binaltech line is that some sort of space rust was destroying the transformers, so auto manufacturers started to rebuild them. so Meister is a rebuilt Jazz.:) if you don't believe me, compare Meister's head to Jazz's head. also, reprolabels.com has created a "Meister to Jazz" sticker set, so you can give it the look of the old transformer: http://www.reprolabels.com/images/alt3_bigger.jpg personally, i don't like it too much, since Mazda never raced with Martini Racing sponsorship, but whatever.
      • 10 Years Ago
      I want that RX-8 Transformer. Is that actually out as a toy?
      • 10 Years Ago
      (the link didn't carry through in my prev comment: http://www.mazdausa.com/MusaWeb/NA_Autoshow/transform_big.html )
      • 10 Years Ago
      Actually, after a little poking around a bit on Mazda's site, I found this: http://www.hasbro.com/pl/page.viewproduct/product_id.15026/dn/transformers/energon/default.cfm There's also a WRX, S2000, new Mustang, Corvette, Viper, and some others. Wow, looks like I'm going to be out forty bucks next time I drive by a Toys R Us.
      • 10 Years Ago
      I guess the transformer is supposed to underline the "Alive with technology" tag line. I thought it was a good commericial, and while it doesn't say much about the car, it definitely grabs your attention. Hmm.. Citroens wage their battle to destroy the evil forces of the Renaults?
      • 10 Years Ago
      eric, you do know that mazda animation is because hasbro has made a transformer out of the RX-8, known to us transformers fans as Meister for the Transformers:Alternators/Binaltech (japanese version) line: http://www.hasbro.com/transformers/energon/pl/PAGE.browse/SUBBRANDID.167/PG.1/dn/default.cfm http://www.walmart.com/catalog/product.gsp?product_id=3129557 the red one in particular is a limited edition Japanese Binaltech. the whole point of the Alternators/Binaltech line is to make transformers of actual production vehicles, in 1:24 scale. David, yes, you can buy them. :) check the links above. the differences between the american Alternators line and the japanese Binaltech line is that the Binaltechs are die-cast metal, while the Alternators are plastic. Binaltechs are much higher quality, but also cost twice as much.
      • 10 Years Ago
      couldn't get the ad to load but looks a little too similar to the one thats been on miniusa.com for months that they've been marketing with a book excerpt and some crazy website: http://www.r50rd.co.uk/research/internal/v2i/engin/ even heard they're making them into toys.