roth

Before you could hop down to the mall and pick up a Von Dutch hat, there happened to be faces behind the madness. The same is true with Ed "Big Daddy" Roth who began to pinstripe and build kustoms after attending some engineering classes and serving with the Air Force as a map designer. Experimenting with fiberglass, plaster and wood, Roth financed his inventions by selling t-shirts and drawings at local events until his "Rat Fink" monster captured the attention of Revell (model cars) in the early sixties. Today, you can still find teenagers blasting around with rubber Rat Finks bobbing from the rear view…a true archetype of the legacy and ingenuity he left behind.


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