Correction: We mistakingly reported earlier this week that Peter Chung directed the Live Action of these new "webisodes." Actually the ads were written and directed by Justin Brown. Chung of course did do the animation. Apologies for the error.

The British carmaker has enlisted Peter Chung of Aeon Flux fame to direct five new "webisodes" that promote the Jaguar X-Type. The first installment debuted just a few hours ago at the special site set-up for the Chung works. I've been able to watch the first three episodes and am actually pretty impressed by the live action segments. Of course the animation is stellar as expected. The entire endeavor is a prime example of alternative advertising done right.


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