We could have also used a headline like "when experimental art and big money car advertising meet." But that was a bit too long. It seems the True advertising agency has found a unique way to draw people's attention to the new Maxima. They go out to busy areas of NYC and install what look like melted parking meters, spilling coins etc. all because the Maxima is so hot it burned everything in sight. It's an interesting idea, but I think I would've bought the sizzling vehicle if it was a 350Z, not a Maxima.
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