I don't think I've ever read about an auto executive that sounds as cool as Finnbar O'Neill. First he's got the great name. Second he's a straight shooter already known for turning around flailing automakers like Hyundai. Just take this quote from a recent AP story about what he thinks of his current assignment, turning around Mitsubishi North America: "What we want to do is build natural demand for the product. That means volumes are going to be disappointing in the short run. We won't have fleet sales to fluff it up and the deals to fluff it up." Mr. O'Neill is also getting rid of the zero, zero, zero financing that saw huge numbers of Mitsubishis leave the lots only to be repossessed a few months later. Good luck Mr. O'Neill. Oh and we still have that Evo manifesto around here somewhere.



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