I'm at home reading the latest issue of Motor Trend that arrived the other day and come across this ad for Volvo. It had one of those flaps usually reserved for perfume ads. You pull the flap and get a taste of what J. Lo smells like etc. I figured Volvo was putting out a real fragrance so I opened the flap expecting a manly cologne. Then I almost gagged. In fact the ad is to advocate the s40's improved performance and the smell is of burning rubber. And the company did it right, it stinks.

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