Former White House counsel C. Boyden Gray recently hosted a gathering designed as "presence marketing" to get the word out about Maybach superluxury cars. Maybach's brand manager Wayne Killen claims the events aren't about making deals, but rather to put the car in the company of people who might actually be able to afford it. The party at Gray's house wasn't all about the Maybach— there was also Gray's "architecturally significant" home to enjoy, plus Black Hawk Down author Mark Bowden was on hand to inspire reckless ingratiation. Mercedes pays the hosts nothing for hosting the parties. Gray, a partner in the law firm of Wilmer Cutler Pickering LLC, called the event "Way, way, 2 HYPE."
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