It's just another example of being careful what you wish for. Goodyear always wished that they could have a line of cool, sporty tires that would go beyond its traditional vanilla customer base. Their wish came true in 1999 when they picked up Dunlop, a brand known in Europe for its presence on the wheels of luxury, sports and race cars, for a cool $1 billion. But now under Goodyear's ownership Dunlop has been sucking a lot of wind, selling poorly compared to its competitors and suffering from a dearth of marketing support. The main problem, apparently, is that most Americans have never heard of Dunlop, and won't purchase an unknown quantity despite an excellent reputation and economical price. Goodyear has finally developed a plan to market Dunlops to a specific type of customer: a young, hip, import-driving whippersnapper they sum up as "Euro-cool." Again, the sticking point in this kind of campaign will be that most Americans are neither "Euro" nor "cool." Discuss.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • From Our Partners

    You May Like
    Links by Zergnet
    911 Santa Monica Blvd Santa Monica, 90401 0.3 miles
    Stokes Tire Service
    1117 Santa Monica Blvd Santa Monica, 90401 0.5 miles
    Kondo Motors
    1124 Santa Monica Blvd Santa Monica, 90401 0.5 miles
    Cars for Sale Near You

    Share This Photo X