The all new 2005 Jeep Grand Cherokee will have a decidedly different ad campaign. Sure there will be mentions of "Trail Rating" but the ad execs finally figured out 99% of SUV buyers don't go off-roading anyway. That filtered into the new slogan sure to be all over the tube in the coming months: "The off-road legend continues. The on-road legend begins."
Finally truth in advertising, new Jeep Grand Cherokee to stress street value
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