VW will try absolutely anything to move Phaetons
In order to try to double sales of the flagship Phaeton in the UK, VW is loaning 10 "well known" celebrities the large luxury sedans for six months. Among the lucky: Joan Collins and Lord Charles Brockett, Britain's famous insurance defrauder (who, it should noted, once tried to convince his insurance company that some of his cars had been stolen, when in fact he'd had them hidden at his country estate). VW claims the Phaeton is ideal for people seeking luxury without attracting attention— although I don't know if these celebs have that kind of problem.
Reader Comments (Page 1 of 1)
keith knutsson 11:10PM (12/18/2005)
poor choices in celebrity endorsements. they should have taken the same approach that chrysler did to promote the new 300 and dodge magnum.... get in with the rappers and your buzz will skyrocket
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James 11:10PM (12/18/2005)
I don't think the Phaeton will appeal to rappers. Maybe if they put some really big rims on it.
Then again Phaeton (pron. fay-ton) rhymes with Louis Vuitton.
see
http://www.agendainc.com/brand.html
which keeps track of the top brands (including cars) mentioned in the top 20 singles in the Billboard chart
rhyming explains why Mercedes (Benz) gets a lot more mentions than BMW.
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