The minute car manufacturer MINI has taken out some full-page ads in major mainstream publications (like Car and Driver) featuring Krispy Kreme doughnut coupons, which are of the "buy one dozen, get one dozen free" variety. The copy reads: "Let's take out more than just our license and registration. Let's keep tasty, round, glazed, jelly-filled, chocolate covered friend makers on hand. Let's keep them on the front seat. Let's make sure they're hot. Let's have at least a dozen ways to get out of trouble." Stereotypical? Yep. Funny and memorable and making me want to buy a MINI and some Krispy Kremes right now? Definitely.
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