Volvo announced today that it will begin its third annual Volvo For Life Awards to run through January 10,2005. People are urged to nominate someone they know that has the day-to-day mettle to be considered a real life hero. Basically someone that does all the stuff you know you should be doing but don't want to make the sacrifice of getting off the couch. What does the top hero win? A new Volvo every three years for life. Not too shabby. You can check out their website at for more information.

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