Buick's Regal replacement, the LaCrosse, was in the news a few months ago because the auto manufacturer was forced to rename it for the Canadian market, as in Quebec, "LaCrosse" is slang for oral sex. While I personally feel that a stellar marketing campaign could have capitalized on the linguistic gaffe, Buick is sticking with the traditional, conservative image and trying to use the LaCrosse to reestablish itself as a premium brand. The alterations are major— new 200-hp and 240-hp engines, a smoother and more luxurious ride due to Buick's "QuietTuning" program, a well-appointed interior with a more modern layout and an exhaust system that helps the car meet the Super Ultra Low Emissions Vehicle (SULEV) requirement. The going rate for a LaCrosse has yet to be settled upon.

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