Ford sent but a single model into the roiling crossover market battle with GM's Lambda
The advertising campaign for the Edge saw Ford hitting the web with a vengance, in addition to being placed well with several programming tie-ins. Viewers of American Idol and Extreme Makeover were treated to the Edge blitz, with snappy spots from David Mamet highlighting the Edge's speed and serenity. Overall, the crossover segment has been good for Detroit, with the Buick Enclave in particular zipping right off dealer lots, and the buying public embracing car-based, truckish-looking big wagons.
[Source: Advertising Age]